What Influences 75% of Marketers to Work with Influencers | Socio Influencer

It's no secret that the prevalence of social media influencers is on the rise. More and more marketers are including them in their annual budgets because they help brands connect with new audiences outside of their traditional channels. As marketers discover novel approaches to collaborating with influencers, they also gain a better grasp of the most valuable metrics by which to evaluate the efficacy of their influencer programs. Below is an infographic that delves deeper into the main reasons why so many major companies are starting to collaborate with influencers.

It's no surprise that 2019 will see an increase in the number of marketing campaigns that include influencers as more businesses recognize the potential of this form of advertising. Some people still have trouble making connections with the right influencers, while others fail to recognise that not all influencers are created equal.

Suitable for any label: This means that while many marketers recognize the value of influencers, only some are able to quantify precisely how these individuals contribute to the success of their marketing initiatives.

Influencer marketing is the answer, allowing businesses to reconnect with consumers who have tuned out conventional ads. Please refer to the infographic below to learn more about how influencer marketing triumphs over ad blockers.

When compared to ad blockers, influencer marketing stands out as a superior option due to its innovative combination of content marketing and customer engagement.

Best Cases for Collaborating with Opinion Leaders

Trustworthy Measures

In a Competitive Market

True and Original Material

The Participation of the Viewing Public

1. Trustworthy Measures

The number of views is a good indicator of an influencer's ability to retain their audience.

How much of a stir your influencers can make in the social media sphere and how much attention they attract can be gauged by tracking their number.

Public excitement for your product: The number of people who click through from an influencer's post and end up on your site or landing page is an excellent indicator of the influencer's campaign's success.

2. In a Competitive Market

Fifty-five percent of influencers are driven by a need to expand their audience, but you should still reward your best performers.

This is a simple method to maintain interest and motivation among these influential individuals. Plus, it lets you make your network more competitive so that everyone works more challenging to spread the word about your brand.

3. True and Original Material

The key to an influencer's success in connecting with their audience is the ability to deliver a simple message distinct from your company's. There are numerous public figures who enjoy widespread support from their followers simply because of their status as influential figures. They can give their followers authentic, heartfelt messages that keep them engaged.

4. The Participation of the Viewing Public

Storytelling is essential for influencers because a well-told tale can captivate an audience and encourage them to take action. Increasing their visibility and following is a primary goal for many influencers. Finding influencers who are eager to collaborate with major brands is simple.