How to Launch a Successful Influencer Campaign | Socio Influencer

When it comes to creating an influencer-focused campaign, it is essential to recognize that there are lots of moving parts that you'll have to manage. Suppose you're attempting to recruit influencers and establish networks. In that case, the procedure that you follow is different from the case if you're managing a campaign that involves influencers who you already have a relationship with.

1. Plan Ahead

Understanding the kind of campaign you would like yours to look like and who you wish to reach out to, and the influencers you'd like to incorporate into your plan will assist in planning and getting your campaign up and running. Some of the most important points that you must keep in mind are who your audience is as well as the audience your influencers are, the timeframe for your project, as well as the overall design and style of your campaign. Fortunately, a lot of these steps are linked to each other, and the majority of the assets you have, like graphics and copy, are reusable or built on the existing ones and easily replicated.

The most important thing to be aware of is the fact that these influencers may be normal individuals. In the case of the industry you're with, the influencers you choose to engage might not be on the same schedule as the people whom you communicate with on a day to- daily basis. When you send invitations to influencers, it's important to consider that many of them aren't constantly checking their email every day. Some may even be managing multiple emails at the same time. If you are making invitations, it's essential to send your emails early, prior to when the campaign starts.

We recommend at least a week before the campaign launches and give them to go through their email before accepting the invitation. Inviting them too soon to the time of the launch of the campaign can result in many influencers not receiving the email or not being able to make a significant influence on the cause.

2. Incentivize your Fans

Your fans are vital. But, many brands choose to focus on followers and influencers, leaving their campaigns in a mess. When you're running campaigns, it's crucial to place the focus on the benefits your followers and influencers will gain by participating. If you're hosting giveaways, they need to be clear about what the participants will gain when they participate. It doesn't matter if it's entries to the grand prize or discounts on the cost of a single purchase. Your followers aren't aware of why they're taking part and are not involved.

3. Use Posts

Many brands are cautious regarding how they present themselves and what they can and shouldn't be told they are in a relationship with them on the internet; however, most influencers don't create content that brands will like. This is the reason the ability to provide organically suggested content to influencers can be so successful. It accomplishes two things. As a brand, you're better equipped to decide what your influencers publish as well as makes it much simpler for influencers to choose what they will post.

4. Use Sharing

Along with the content that needs to be optimized to reflect the voice of your influencers, it is crucial for choices for social media sharing to be tailored too. Many times, brands invest lots of time and money in the creation of excellent online content; however, they tend to forget about the way they want their followers to share the content.

5. Stay connected with the Influencers you follow

Once your campaign is finished after the campaign is over, it's an excellent idea to follow up and contact the influencers that participated in your program. This is to learn more about the factors that made your campaign successful, as well as the things that didn't work, and then make sure that your next campaign is optimized. This kind of feedback can only happen when you take the time to request it. It is not just possible to be able to identify which influencers had a difficult time participating during the event but to learn how you can help them to participate in future campaigns.

If you are interested in learning more about influencer marketing and how it can benefit your business? Email us at hello@socioinfluencer.com, and we shall get back to you!