5 Tips for Branding Yourself as an Influencer on Social Media

Influencer Marketing Agency

“Hello guys, welcome back to my channel”

Do you see yourself talking like this in front of the camera? Do you want brands to approach you for collaborations? Well, if you are passionate about becoming an influencer but don’t know how to brand yourself as one and stand apart from the rest, then we have just the perfect guide for you.

Below are the top 5 tips you can leverage to market yourself and get brands to notice your content. So without any further ado, let’s get started!

• Leverage the power of bio and hashtags: Let’s talk about bio first. It is the first thing that you notice in anyone’s profile, right? It helps you gauge what that person does. Therefore, it is the perfect way to tell people you are an influencer. Always mention it in your bio and be specific about your niche as well so that before any person or brand heads over to check your content, they already know what you do and the kind of audience you cater to. Second important thing is to focus on hashtags. Well, a bio will surely tell people about what you do but how will they land on your profile in the first place? Well, through the use of relevant hashtags. If you use the correct hashtags related to your niche, the chances of brands and your target audience glancing through your profile increase. For this, you can do competitor mapping, use websites to generate hashtags according to your field or look for trending hashtags manually.

• Consistency in brand image and social media postings: You must establish a consistent look and aesthetic across different social media platforms so that people can recognize you instantly. Secondly, pick out a profile picture and username unique to your brand. Thirdly, post consistently and ensure your followers do not forget about you. You can also have a posting schedule in place. It means that you and your followers will know exactly on which day and at what time are the postings to be done.

• Engage with your followers: This is a very crucial step while trying to build a brand around yourself on social media. Engage with your followers (but don’t overdo it!) Try interacting with them by replying to their comments and DMs. Another very effective way of interacting with a large bunch of audience is through hosting live sessions. You can go live on Instagram or YouTube once in a while where you can talk to people, host contests, giveaways etc. The idea is to make people relate with you and feel like having a one-on-one conversation with you.

• Quality content: One thing that you can not compromise on is quality content. If your content is not up to the mark, even though you apply all the strategies, your audience and brands will not remember your content. Firstly, the content that you create should revolve around the niche that you operate in. Secondly, try to create high-quality content. This doesn’t mean you have to invest heavily in lights and a DSLR. It simply means going for better angles, utilizing natural light and using a good-quality phone camera. Last but most importantly your content should be well-researched while being creative. Look for ways in which your content can enrich and add value to the lives of your audience.

• Build relationships with brands: The end goal is to get brands to notice you resulting in brand collaborations. It is possible if you start building relationships with them. The easiest way to do so is by mentioning them in your content. For instance, if you’re wearing something for a particular brand, say A, you could tag them in the caption. Chances are they will have a look at your content. The other way you can do this is by engaging with the brand’s content. You can like, share and comment on their content, making them notice you.

In conclusion, if you want to become an influencer on Instagram, you need to make sure you are creating content that is relevant to your target audience, you are engaging with them regularly, you are creating a unique and recognizable brand identity, you are staying consistent in your messaging, and you are staying active and engaged on the platform. By following these tips, you can become a successful influencer on social media and build an engaged and loyal following.